Inspiring Change: Jupiter's Ongoing Commitment to LGBT Great



LGBT Great and Jupiter Logos side by side


LGBT Great, the trailblazing advocate for LGBTQ+ diversity and inclusion, proudly announces that Jupiter Asset Management has reaffirmed its steadfast commitment for the second consecutive year. Jupiter, one of the UK's leading fund managers with assets exceeding £50 billion, continues to champion diversity and inclusion in the Financial Services sector.

At a time marked by the Financial Conduct Authority (FCA) and Prudential Regulation Authority (PRA) releasing their ground-breaking Diversity and Inclusion Consultation Paper, and with Jupiter actively reviewing its workplace policies, this partnership represents an inspiring stride by Jupiter to enhance its LGBTQ+ approach towards building a more inclusive asset management sector. 

Jupiter has taken decisive action in fostering an open, inclusive, and confident work environment. The firm has organised numerous awareness events, fortified its Jupiter Pride Network, and tirelessly worked to elevate LGBTQ+ issues throughout the organisation, extending beyond the traditional Pride calendar.

Looking ahead, Jupiter is unwavering in its commitment to LGBT Great in 2024, aiming to bolster its journey toward diversity and inclusion excellence. The collaboration will intensify efforts in workplace and policy guidance, training, education, as well as LGBTQ+ careers and talent attraction. Jupiter, dedicated to progress, has benchmarked itself using LGBT Great's Inclusion Index Benchmarking Tool (iiBT) to identify strengths and areas of improvement in its Diversity and Inclusion strategy.

Jupiter's aspiration is clear: to further enhance the workplace experience for LGBTQ+ individuals and to wholeheartedly embrace intersectionality in all inclusion initiatives. The company will dedicate itself to addressing inclusion challenges and fostering greater connectivity among its employee resource networks.

As corporate members of LGBT Great, Jupiter is a part of the #ProudWork Sustainability Programme, a ground-breaking initiative committed to engaging businesses with the LGBTQ+ community, augmenting LGBTQ+ representation, and bolstering the Financial and Professional industry's reputation for inclusivity. Anticipate a wave of new and exciting initiatives from this program in 2024.

For those who share in our vision and commitment to diversity and inclusion, LGBT Great is now welcoming new membership applications for Corporate Members in January 2024. Apply to join the programme here

Paula Moore, Chief Operating Officer of Jupiter, shared her pride in the progress of the Jupiter Pride Network (JPN): 

"Since its inception in 2018, our Jupiter Pride Network has been a driving force behind our DE&I initiatives. Being part of the LGBT Great Membership Community, and having access to its network, insights, and thought leadership, gives us the ability to significantly enhance the experience for LGBTQ+ people and allies at Jupiter. We remain steadfast in our commitment to fostering an inclusive environment where everyone can achieve their full potential."

Matt Cameron, CEO of LGBT Great, expressed his enthusiasm for the ongoing partnership with Jupiter Asset Management: 

"We are thrilled to continue our collaboration with the Jupiter team in 2024, supporting and empowering their LGBTQ+ diversity and inclusion strategy. It's been inspiring to witness colleagues from across the firm actively engaging in our mission to support talent from all corners of the community. We eagerly anticipate another year of growth and success together."

As we embark on this journey together, let us remember that each step forward brings us closer to a brighter and more inclusive future for all. Jupiter's pledge to LGBT Great is a testament to the power of unity, diversity, and unwavering dedication to a more inclusive world.

About LGBT Great: LGBT Great is a pioneering organization dedicated to promoting diversity and inclusion in the financial services industry. With a mission to drive positive change, LGBT Great provides valuable resources, networks, and guidance to foster inclusive workplaces and empower LGBTQ+ talent. Learn more at


About Jupiter Asset Management: Jupiter Asset Management is a leading UK-based fund manager with a strong commitment to diversity and inclusion. Committed to creating an inclusive work environment, Jupiter actively supports LGBTQ+ initiatives and partners with organizations like LGBT Great to drive meaningful change. Learn more at