Membership Directory - Individual

Anne-Marie McConnon

Chief Marketing and Client Experience Officer at BNY Mellon

About

Bio: Anne-Marie is an internationally experienced asset management marketer whose career spans more than 20 years. She is currently Chief Marketing Officer for BNY Mellon's investment and wealth management businesses and is a member of the Global Distribution Executive and an Executive Director on the IM EMEA Board and the IM UK Fund Board.

Anne-Marie is a regular speaker at industry and marketing events and is most known for driving innovation in marketing and for being a pioneer in digital and technology to support business outcomes.

Prior to joining BNY Mellon, she held numerous senior positions at M&G Investments, including Head of Pan-European Marketing. During this time, she pioneered the launch of the first financial blog in the industry - Bond Vigilantes alongside the M&G fixed income team.

At BNY Mellon IM, she has spearheaded game-changing initiatives such as the donation of the boat race sponsorship to CRUK, as well as creating innovative new approaches to disciplines such as content marketing including creating an award-winning investment editorial team. Most recently, Anne-Marie was the driving force behind the global brand strategy and transformation for BNY Mellon Investment Management and is now leading the group's client experience programme.

She is the only person to have been named Investment Week's Marketer of the year twice and her teams have won numerous awards for innovation and best practice including awards in Thought Leadership, Best Overall Campaigns, Best use of Data and Best events.
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