Membership Directory - Individual

Andrew Croft

Chief Executive Officer at St. James's Place


Andrew joined the company in 1993, was Chief Financial Officer between 2004 - 2017, and became Chief Executive in January 2018. Andrew qualified as a Chartered Accountant in 1988 and has a degree in Accounting and Economics from the University of Southampton. Andrew has worked in the financial services sector throughout his career and is a Trustee of the St. James's Place Charitable Foundation which raises over ten million pounds for good causes every year. He is a lay member of both the Audit and Risk Committee and the Finance and Investment Committee of The Royal College of Surgeons of England.

Andrew leads by empowering others and he works to dismantle stereotypes by putting himself in the shoes of others. He is naturally an inclusive leader and regards himself as the CEO of CEOs' as he believes in the spirt of collective team effort. Andrew is the Chair of the firm's inclusion and diversity group which oversees the firm's LGBT+ inclusion agenda, he is part of an internal reverse mentoring program and he is working to build greater diversity across the firm's board. Under his leadership, the firm has accelerated its societal efforts and has recently overseen a collective effort to raise funds for those adversely impacted by Covid-19. Andrew is a member of the Diversity Project's CEO Advisory Council and is delighted to be recognised as an LGBT Great Top 100 Executive Ally.

He comments: "I am an LGBT+ ally to help increase support, raise awareness, increase empathy and broaden perspectives. Being an ally means working together to develop greater understanding and empathy for others so that we can create a truly inclusive society. As leaders, it is incumbent upon us to role model the behaviours we wish to see in others, we must lead by example. I consider being a good ally to be first and foremost about taking the time to listen and develop our awareness so that we might not only improve our own understanding but also help to develop that understanding in others. SJP is proud to be a part of this campaign and we look forward to continuing our work with LGBT Great to help develop visible support and advocacy for the LGBT+ Community."
Project 1000, Top 100 2020, Top 100 2021