Membership Directory - Individual
Geneva Loader
CMO at Gresham Tech
About
Bio: Geneva leads Gresham's global B2B marketing campaigns, marketing technology strategy, digital performance and lead generation for four FinTech solutions targeting the financial services sector.
With over 14 years of expertise in digital marketing, Geneva has experience across diverse multinational corporations within the B2B, financial services, consumer products, and retail sectors.
With over 14 years of expertise in digital marketing, Geneva has experience across diverse multinational corporations within the B2B, financial services, consumer products, and retail sectors.
Project 1000, Woman of Impact 2025
Mentor Availability: Available
Location: London
Experience Level: C-Suite
Areas of Expertise: Change Management, Consultant, Marketing, Technology
My career has focused on building and transforming marketing functions within complex B2B, FinTech, and financial services environments, particularly at moments of growth and change. I have worked across strategy, brand, product marketing, marketing technology, and commercial enablement, and have led teams through transitions from early stage propositions to established, trusted market positions. Alongside this, I have spent time advising organisations on how to use technology, data, and narrative more effectively to reach and engage their audiences.
A mentee can expect practical, honest guidance grounded in real experience. I aim to help people develop clarity in how they think about their careers, confidence in how they communicate their value, and capability in how they operate in complex organisations. This includes support with leadership development, navigating change, building influence, and balancing creativity with commercial impact.
I am particularly passionate about supporting women and intersectionally diverse individuals in technology and marketing, and about helping people build careers that are both ambitious and aligned with their values. My approach to mentorship is thoughtful, direct, and focused on helping mentees make sense of challenges, identify opportunities, and take purposeful next steps in their professional growth.
To request this mentor, please complete this short form: