LGBT Great commissions groundbreaking global research: "Seeing is Believing 2.0 – The Power of Allyship and Belonging”
The innovative programme will roll out across several phases throughout 2025, culminating in a high impact launch event in October. We will examine how allyship and belonging could serve as a critical response to the growing political backlash against DE&I efforts. The progamme will explore its role in engaging a wide range of stakeholders and positively reshaping workplace culture. With a global scope and a commitment to delivering actionable insights, the programme is designed to equip businesses, leaders, and communities with the tools they need to foster a culture of belonging. We are very pleased to announce that our first Headline Sponsor is Citi.
Building on the success of our original "Seeing is Believing" report published in 2023, this second iteration broadens the focus to encompass not only LGBTQ+ talent but other talent communities as well. The research will explore how allyship actions, could create meaningful change by fostering belonging and enhancing organisational outcomes. A particular emphasis will be placed on the role of white, straight, cisgender men as change agents, exploring how their influence could amplify and magnify belonging.
The key objectives of the research:
- Understanding the link between allyship and belonging – we will conduct pioneering research to define allyship's role in fostering belonging, gathering insights from employees, clients, and customers across communities.
- Driving action – we will develop a practical, year-round framework to guide organisations and stakeholders in taking measurable steps that create inclusive change through acts of allyship.
- Highlighting leadership and visibility – we will recognise talent that leads by example and explore how organisations can expand focus to inspire action.
The research will feature both quantitative and qualitative methodologies, engaging 1,000-2,000 employees from under-represented talent groups across multiple global markets. In-depth interviews and focus groups with executive sponsors, leaders, and external stakeholders will provide additional rich insights across a global roadshow series.
The "Seeing is Believing 2.0" programme is an unparalleled opportunity to demonstrate your leadership. By supporting this programme, your organisation can enhance its’ brand reputation, build trust with talent, and strengthen relationships with clients and customers who value belonging and inclusion. Most importantly, this research will empower you to leverage the potential of allyship for everyone.
A call to action
"We want to test whether allyship is the key to unlocking greater inclusion, belonging, and innovation," says Matt Cameron(he/him), Chief Executive Officer of LGBT Great. "Through this research, we aim to provide organisations with the tools they need to take meaningful action and lead the way in creating authentically inclusive workplaces. We invite organisations worldwide to join us on this exciting journey."
"This research represents a unique opportunity to test and uncover what truly makes allyship impactful, while providing organisations with actionable tools to embed belonging at their core. Our hope is that the findings will shape workplace culture and inspire a more inclusive future," said Shreyas Dutta (he/they), Research and Insights Consultant at LGBT Great.
LGBT Great helps organisations to become authentically inclusive. Because when your people prosper, everyone thrives. For more information or to join the programme as a Research Partner, or as a Headline Sponsor, email members@lgbtgreat.com